The 2024 China Tourism Science Annual Conference organized by the China Tourism Academy was held in Beijing on Apr. 21, which released the list of the top 10 Chinese cities by tourist satisfaction in 2023. Suzhou took the first place on the list.
Cities are major sources, destinations and transfer places for tourists. According to data from the China Tourism Academy, more than 70% of the passenger flow and more than 80% of the tourism consumption in 2023 were concentrated in cities. According to the tourist satisfaction survey conducted by the China Tourism Academy on 60 cities throughout the year of 2023, there were 32 cities rated as “satisfactory”, including 22 municipalities and provincial capitals, and the tourist satisfaction rate of 29 cities increased compared with the year 2019. The top 10 domestic cities by tourist satisfaction in 2023 were Suzhou, Hangzhou, Xiamen, Kunming, Chongqing, Qingdao, Xi’an, Nanjing, Beijing and Shenyang.
Since 2009, the China Tourism Academy has carried out tourist satisfaction surveys on 60 major cities across the country and 27 popular overseas destinations for 15 consecutive years. The 2023 National Tourist Satisfaction Survey Report released at the 2024 China Tourism Science Annual Conference showed that in 2023, the country’s index of tourist satisfaction stood at 80.04, remaining satisfactory.